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 Victoria's Dirty Secret
How the Lingerie Giant is Destroying Canadian Forests
December 2, 2004
While holiday shoppers made their way around Union Square, the center of the San Francisco's shopping district, activists exposed Victoria's dirty secret.
While claiming to be a good corporate citizen, the owner of the lingerie chain, Limited Brands, sends out over 395 million Victoria's Secret catalogs per year. Nearly all of the catalogs are produced with un-recycled paper, with some of the paper coming from endangered forests such as Canada's boreal forest.
The activists handed out flyers (printed on recycled paper, of course) to the crowds passing by and attempted to inform people of how forest destruction carried out for the creation of catalogs -- with some success, for those who stopped to listen.
For more information go to www.VictoriasDirtySecret.net.
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Disembodied 1
Union Square relected in a Victoria's Secret window display.
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